DIGITAL DISRUPTION WILL IMPACT YOU – AT HOME AND AT WORK – WHETHER YOU LIKE IT OR NOT. IT HAS ALREADY INFLUENCED YOUR CAREER, YOUR FAMILY AND PERHAPS EVERY ASPECT OF YOUR LIFE!!! THIS IS NOT A BAD THING, BUT RATHER AN OPPORTUNITY!!! YOU CAN’T ESCAPE. YOU CAN’T PRETEND IT’S NOT HAPPENING. AND YOU CAN’T HIDE. SO WHAT SHOULD YOU DO?
Actually it has been happening for quite some time, since the advent of browsers and the Internet in the mid ’90s. Except now digital disruption has been accelerated by a number of related or combining trends such as Social Media, Mobility/Smart Phones (exploding increase in number of users since 2008 when iPhone first appeared), globalization (booming trade – making it cheaper to ship goods internationally), and IoT (Internet of Things).
All the major technology and services firms such as IBM, Accenture, Deloitte, and PWC were talking about digital disruption 15 years ago. But they were using different terminology. Remember the use of “e” (standing for electronic) as a prefix as in e-commerce, e-business, e-banking, and e-payments? The discussion back then was about the impact of the internet and using the internet as a channel to market.
In the beginning (mid ’90s) it was the browser and the Internet/World Wide Web, the mobile phone and email, revolutionizing the way we communicate with business and each other. Then throughout the late ’90s and early 2000s (remember the tech bubble of early 2000s?) the focus shifted to business or B2B (Business to Business) and the supply chain because business had the capacity to invest.
Subsequently from early-2000s onwards the focus shifted to B2C (Business to Consumer), and along came realestate.com, online banking, wotif and eBay, followed by Facebook and Linkedin, Twitter, Uber, Snapchat and Instagram – all this because it made sense for business to broaden its reach and interact with consumers in a more effective low cost way for the purpose of selling or customer support. That’s why bank branches and post offices have started disappearing.